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06 - Our Product

Hāngai ki te ūkaipō
true provenance
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Sharing our ready-to-eat range

After many months of refining and perfecting our ready-to-eat range of meals, we have launched them into New World and Pak’nSave supermarkets, ready for kitchens, hearts and puku all around Aotearoa.
Nutana Wiki - Tio, Parengarenga

Moana’s ready to eat range - creamy seafood chowder

After many months of refining and perfecting our ready-to-eat range of meals, we have launched them into New World and Pak’nSave supermarkets, ready for kitchens, hearts and puku all around Aotearoa.

The range includes three kaimoana meals utilising snapper frames for the fish stock the kumukumu (Japanese gurnard) is cooked in. Three kai ora products round out the range and widen the choice of protein to include beef, chicken and a vegetarian option.

We’ve focused on expressing our New Zealand identity with these products, with ingredients specific to Aotearoa such as kumukumu, horopito, rewarewa honey and kūmara. These ingredients establish a strong “from and of New Zealand” theme for our plans to take the range into export markets.

Over a year of hard work has gone in from our marketing, new product development, production and logistics teams, and it’s exciting for the team to finally see the results of their mahi – Moana New Zealand meals on supermarket shelves.

Nicola Frampton - International Business Development Manager

Nicola Frampton

International Business Development Manager
“It has been a huge journey to bring these exciting new products to market from research, innovation, to packaging, to sell in and supply. The feedback from retailers and consumers alike has been very positive and they are receptive of the locally made products with authentic New Zealand ingredients under the Moana New Zealand brand. I’m looking forward to the next 12 months, continuing to grow our offering across more stores and launching more innovation to the range.”

“I bought your fish and turmeric fish curry from New World Freemans Bay today. They had quite a big display of your products facing into the produce department which attracted my eye.

“Thought I would give it a go. Went straight to the fish department to get a piece of fish to add to it as most pouch meals are sadly lacking.

“Gosh was I surprised when I emptied out the pouch into a bowl tonight to heat! Loads of fish — no need to add more. The flavour was amazing — would def buy again and am now keen to try your other meals! Will def be recommending to family and friends — what a winner!”

— A happy customer, Auckland

Loads of fish, no need to add more. The flavour was amazing, would definitely buy again.
Ready to eat meal range launch

II of IV

Going global on Amazon

Another project that we have been working hard on in 2022 is the launch of our ready-to-eat meals to the USA via Amazon.

These meals are different to the ready to eat meals that we’re selling in supermarkets here in Aotearoa — we have them listed under ‘Camping Food’ as they don’t need to be refrigerated, making them perfect for outdoor adventurers.

A large team of Moana people have been involved in breathing life into this project. We were inspired to launch the range when an online military ration-pack reviewer in the US gave our long-life meals and bread glowing reviews in a video about an Australian Defence Force ration-pack which had our products included in it. Plus, it seemed like perfect timing with the strong online purchasing patterns seen during the early stages of Covid19.

After receiving such great praise for our current range, sharing these with the world made sense. We’ve created new packaging for the range that shows Arthurs Pass in the South Island and highlights the beautiful outdoor scenery of Aotearoa.

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III of IV

Investing in innovation

One of Moana’s key objectives is the pursuit of processing innovation to achieve continuous improvement and excellence within our manufacturing to ensure we are in a position to cope with future challenges and growth opportunities.

With significant cost increases occurring across the supply chain, we value any opportunity to improve efficiencies. Exploring one such opportunity has led to Moana investing in a Valka Water Jet Cutter machine in our Ika business unit.

This state of the art processing innovation is designed to efficiently and effectively remove the pin-bone from fillet product, using x-ray technology and flexible, high pressure water jet cutting arms.

It allows us to output up to 20% more per man-hour, which is essential with labour costs increasing and skilled labour harder to find. The Valka has enabled us to relocate skilled labour from trimming fillets and removing pin-bones to the cutting lines, which is more difficult to source skilled staff for.

Valka processing

What this machine does is, normally, when you fillet fish, the first part of the process is you take the two sides of the fish off; the second part of the process is you skin the fish; the third part of the process is with those fillets you take you the dorsal bones out of the fillet and then you have the classic fillet that your used to.

So, what this does is the last part of the process it automates that.

From a health and safety perspective, people were getting RSI (Repetitive Strain Injury), really repetitive motion. So the people that used to stand here, they’re in other parts of the factory.

There was, I guess, a concern that people would see it as a threat to their jobs. Without this machine now, with the way the labour market is, the hours would be longer, so the people would have to work harder. They don’t mind it at all.

The needs of people have changed, so they really don’t want to be working massive hours anymore. Quality of life and home time is really important now for people.

As we go on, there is more and more things we can do with it, so it will continue to evolve with us.

Multiple benefits flow from this one piece of innovation. There’s an overall improvement in productivity, and we get better yield from every fillet. It makes our production line more flexible and therefore more competitive. It also improves the quality of the product and reduces health and safety risks for our people — a win-win situation.

It allows us to future-proof our systems to adequately meet current developments and future challenges as manufacturing requirements globally change. In line with this strategic direction, we have also installed state of the art equipment for tray vac-packing, labelling, and metal detector compliance to support growth of our branded tray-packed products.


IV of IV

New barges blessed

As part of the Tio Transformation project and changing the way we farm, Moana has needed to invest in new barges to facilitate the flipping of baskets. Two new barges were blessed and launched in 2022, in Whangaroa and Coromandel. Both have stories behind their names.
The new barge at Whangaroa is named Ohakiri, after the following story —

— Ohakiri

Long ago there were two Atua - Taratara and Maungataniwha. Taratara was tall and handsome with many treasures and two beautiful wives, Okaha-hiria and Turou. Maungataniwha, who lived further up the Otangaroa Valley, was a jealous god who would use force if he could not get his way.

As Maungataniwha did not have a wife, he became very envious of Taratara, and decided to ask him for one of his wives. As he walked the ground shook for miles around. He stopped beside Taratara and asked for one of his wives. Taratara refused and so Maungataniwha went away disappointed.

Many months passed before he decided to ask again but Taratara again turned him down. Maungataniwha was furious and threatened to disfigure Taratara.

More months passed and Maungataniwha made a final request, so down the valley he thundered once more. This time when Taratara said "no" and laughed. Maungataniwha became so enraged he lashed at Taratara, whose head flew from his shoulders across the Whangaroa Harbour to its present position — Ohakiri or St Paul's. Bits and pieces of Taratara were scattered far and near and lie on the valley floors of Pupuke and Otangaroa.

Maungamiemie was so distressed at the sight of her mighty neighbours fighting that she wept, and to this day her tears continue to flow in the streams that wind down to the waters of the Whangaroa Harbour.

The story behind our new Coromandel barge is more personal and immediate; it has been named Kirinihi, the te reo version of Vince. This is to honour Vince Syddall, a longstanding part of the Moana team in the Coromandel who this year retired and leaves behind a true legacy from his years with us.

Our People
This is to honour Vince Syddall, a longstanding part of the Moana team in the Coromandel

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07
Our Financials